At FrenchSmile, we started with a simple observation: true high-end dental care shouldn't be reserved for those who can afford to spend €80 on a toothbrush. That is exactly why we created Aurée.
What exactly is Aurée?
Aurée is our new entry-level electric toothbrush, designed for those who want professional-quality dental hygiene without breaking the bank. It incorporates the core technology that made our Luxéa model a success, in a more accessible format.
Its main features:
- 40,000 vibrations/minute for a deep clean, worthy of dental offices
- 5 brushing modes to suit every need (daily cleaning, whitening, gentle, sensitive gums, polishing)
- IPX7 waterproof rating: can be used in the shower, with no risk at all
- 30-day battery life on a single charge
- USB-C fast charging, compatible with any everyday charger
- 5 replacement heads included, meaning about 15 months of use without needing to buy more
- Available in three colors: White, Purple, and Black
Why such an accessible price?
At €39.90, Aurée breaks the norms of the premium electric toothbrush market, where prices often exceed €60 to €100 for comparable performance. Our goal has never been to sell at the lowest price on the market at any cost, but to offer real value for money: the same technical standards as our Luméa and Luxéa models, in a version designed for tighter budgets.
Aurée versus Luméa and Luxéa: which model should you choose?
FrenchSmile now offers three complementary ranges:
- Aurée (€39.90): the accessible entry-level option for discovering premium electric brushing
- Luméa (€54.90): a balance between performance and gentleness, with a clean white design
- Luxéa (€79.90): our signature model, the most comprehensive, for a total high-end experience
No matter which model you choose, the promise remains the same: advanced vibration technology, total waterproofing, and a design that belongs in any bathroom.
An electric toothbrush built to last
With its 5 included replacement heads, Aurée is designed to support your routine over the long term with no hidden costs. A choice that is as economical as it is ecological, far removed from disposable toothbrushes that end up in the trash after a few weeks.
Available now
Aurée is available for pre-order at frenchsmile.eu, in White, Purple, and Black. Join the first users to adopt premium dental hygiene, without compromising on your budget.

